RAD
CURRENT ENGAGEMENTS
STRATEGIC A&R, BUSINESS AFFAIRS & MARKET DEVELOPMENT
Music & Entertainment Sector
Kongrüv Records ~ Lead Strategist: Label Management, Business Affairs & A&R
Kongrüv Records is an independent Canadian boutique record label forging new ground in the Latin music space. Focused on high-value music for content and media, the label is led by specialized industry experts and supported by a top-tier production house. Kongrüv excels in architectural sound design across genres, specializing in sync licensing, original scores, soundscapes, and specialized branding audio.
Audio District Studios ~ Associate & Strategic Market Engagement Advisor
Based in Toronto, Canada, The Audio District is a professional recording and audio production studio serving music artists, filmmakers, publishers, advertisers, and content creators. Featuring various recording rooms, including an isolated vocal booth, and combining digital and analogue recording capabilities, the studio provides comprehensive audio services spanning recording, music production, mixing, mastering, film and television audio, ADR, and voice-over. Its integrated technical expertise and collaborative approach support projects from initial recording through final delivery.
Maestrulli Studios ~ Associate & Strategic Market Engagement Advisor
Based in Montevideo, Uruguay, with offices in Toronto, Canada, Maestrulli Studios is a boutique music and sound production house delivering bespoke audio solutions across artist and music production, film scoring, advertising, and podcasting. Combining decades of collective experience with hands-on creative partnership and technical precision, the studio oversees the entire creative process, from initial composition through post-production and mastering. Its personalized approach and seamless end-to-end workflow serve both global brands and independent artists.
PREVIOUS ENGAGEMENTS
A&R , BUSINESS AFFAIRS & MARKET INTELLIGENCE
Music & Entertainment Sector
Executive Management: Sunrise Records, MRP Music Group, PBR Recordings, Cerodb, and Lula Lounge. Directed label operations, business affairs, A&R, and executive production.
Strategic Advisory: Provided high-level project management for Latin music portfolios at Sony, BMG, EMI, and Universal.
International Business Liaison: Facilitated cross-border relations and market entry for global labels including Universal (Intl), Verve (USA), Sony (Intl), BMG (Intl), RMM (USA), Machete (USA), and other key partners across Latin America and Europe.
Media Production: Architected and produced influential Radio & TV programming for CHIN F.M., CIUT F.M., Iceberg Media, Cable Radio, and The Telelatino Network.
MARKET DEVELOPMENT & STRATEGIC PARTNERSHIPS
Lifestyle & Consumer Goods Sectors
- Market Development & Channel Management: Spearheaded market presence for leading international portfolios in the Consumer Goods, Food & Beverage industries.
- Brand Positioning: Managed strategic market development and entry for global Major Appliance manufacturers and their sub-brands.
- Lifestyle & Apparel: Managed brand positioning and cultural market entry for international Luxury and Lifestyle apparel labels.
- Travel & Tourism: Executed product design and strategic cultural mapping for global travel brands and international destinations.