Montevideo born, Toronto based Radamés 'Rad' Nieves has had a career that spans globally  throughout many years. As a cross cultural market development expert he has  left an indelible imprint in every business niche he's entered. 

His expertise has been instrumental in the global and/or regional market growth of a diversity of genres, styles, products, brands and business' in a variety of industries such as: music, media, entertainment, creative, fashion & consumer goods – from start-ups to Fortune 500 companies.    

RN has an exceptionally rare combination of creative and business acumen, which gives him the ability to offer true turnkey market development solutions – from identifying strategies, channels and key relationships to developing and executing resonant, effective campaigns. He understands the landscape and channels from almost every perspective, from that of the hands-on business owner to senior management to the representative on the ground, from the executive level all the way to the customer/consumer level.

A pioneer of the Latin music industry in Canada. Responsible for breaking many artists and genres into the market. From electronic, dance and house music, to rock and pop, to salsa, cumbia, merengue and bachata, to urban and reggaeton. Working a variety of the top artists in these genres and more.

RN is truly one of the most diversely accomplished market development consultants one can find in his areas of expertise.

Note by:  Sebastian Cook (writer & critic - music & politics)

Qualifications

  • A highly experienced, creative professional with broad capabilities in project management, business affairs, product & market development.
  • An unwavering commitment to customer service, constantly learning about the evolution of consumer psychology and emerging trends.
  • In depth knowledge of client care, able to build strong relationships while winning loyalty by focusing on understanding their needs.

Objective

To embody utmost professionalism while devising effective strategies and providing support that drives business growth through exemplary project management. Complemented by robust business relationship management and top-tier support for product and market development, fostering unparalleled success.

Knowledge

Market trends & tendencies, business relations, consumer behavior, cross cultural marketing and cultural diversity advocacy – for domestic and/or international markets from community to corporate.

Cross Cultural Affairs

Assisting enterprises and professionals attempting to inter other global markets. Focused solutions for the Hispanic corporate arena; psychology, understanding opportunities and along with how to approach the market.

Asuntos Interculturales (Spanish translation)

Asistiendo a empresas y profesionales que intentan ingresar a otros mercados globales. Soluciones enfocadas para el ámbito empresarial Anglo; psicología, comprensión de oportunidades y también cómo abordar el mercado.



Specialization

  • Product & Market Development

  • Marketing Support & Channel Management

  • A&R, Music, Media & Entertainment Business Consulting

  • Anglo-Hispanic Cross Cultural Strategic Affairs

Industries

  • Aircraft Ground Handling & Support

  • Music, Media & Entertainment visit link below for : www.radames.com 

  • Consumer Goods

  • Travel & Tourism

Creative

a&r manager, ideas architect, concept & product development, content creation, brand development, copy writing, music production, visual arts, graphics and multimedia.

International

Conducted business in: USA, Mexico, Brazil, Argentina, Uruguay, Spain, France, Italy, South Africa, Australia, Japan and Hong Kong.

RADAMéS.com

A Music, Media & Entertainment site showcasing an extensive industry background, professional footprint, and a full portfolio of work in the music sector.




Motto

To progress and evolve, it's essential that we respect our heritage and comprehend our history. Learning its vital lessons and drawing insight from it can guide us toward a better future. rn
Spanish Translation:
Para progresar y evolucionar, es esencial que respetemos nuestro patrimonio y comprendamos nuestra historia. Aprender sus lecciones vitales y extraer conocimientos de ellas nos guiaría hacia un mejor futuro. rn


Testimonials

Doris Fuchs / Director of Human Resources / Sunrise Records / MRP Music Group / First Avenue Media

“Rad Nieves had the tenacity and flexibility to get the job done. He's a troubleshooter with the experience to guide projects through to the success that they deserve. It's always a pleasure to work with Rad!"

Tracy Jenkins / General Manager / Lula Lounge / Lula World Records

“Rad Nieves is a creative solution-oriented professional with proven talent demonstrated in a variety of fields, including but not limited to, sales & promotions, marketing, branding and production.  His boundless energy and brilliant sense of humor bring even the most challenging of projects to smooth completion.”

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